When it comes to video marketing, one of the most important aspects is the script. This is what will determine whether or not your video is successful. If you don’t have a good script, your video will be boring and no one will want to watch it. In this blog post, we will discuss the dos and don’ts of writing a script for your video marketing campaign!
What’s the purpose of the video?
The first thing you need to do when writing a script for your video is to figure out what the purpose of the video is. Is it to inform? Is it to entertain? Is it to sell something? Once you know the purpose, you can start writing the script. Keep in mind that the script should be engaging and creative. No one wants to watch a boring video, so make sure that your script is interesting.
Keep your message clear
Another important thing to keep in mind when writing a script is to make sure that it is clear and concise. You don’t want to ramble on and on in your video. Keep the message of the video clear and to the point. The last thing you want is for people to get lost in your video and not know what you’re trying to say.
When it comes to writing a script, there are a few things that you should avoid. First of all, don’t use too many technical terms. Unless your video is for a very specific audience, using technical jargon will only confuse people. Also, avoid using industry jargon. Unless your video is for people in the same industry as you, using jargon will only make it harder for people to understand what you’re trying to say. Finally, don’t use too much slang. Slang can be difficult to understand and can turn people off from your video.
Now that you know the dos and don’ts of writing a script for your video marketing campaign, it’s time to start writing! Keep these tips in mind and you’ll be well on your way to creating a successful video. Good luck!
If you need a hand growing your business with video production, consider a free planning session with moho! You can view our work to see if you like our style and we can go from there!