3 Must-Have Elements for Any Great Video

There are many different types of videos that can be created to promote a business. However, there are three essential elements that every great video has. In this blog post, we will discuss what those three elements are and how you can make sure your video has them!

The first element of a great video is creativity. Your video should be creative and stand out from the rest. It should be something that people will want to watch and remember. There are many ways to be creative with your video, so don’t be afraid to try something new!

The second element of a great video is quality. Your video should be high quality and professional looking. This doesn’t mean that it needs to be perfect, but it should look like it was made by a professional. People will judge your business based on the quality of your video, so make sure it is up to par!

The third and final element of a great video is engagement. Your video should be engaging and hold people’s attention. If it is boring or doesn’t make sense, people will click away and not remember your business. Make sure your video is interesting and makes people want to learn more about your business!

These are just a few things to keep in mind when creating a video for your business. If you keep these three elements in mind, you will be on your way to creating a great video that promotes your business! If you need a hand putting together a creative video that tells your brand story, we’re happy to walk you through our process to see if moho is the right fit!

Thanks for reading and we hope this was helpful.

Shooting a Video Without a Studio: Tips for Planning Your Shoot

If you’re looking to produce a video for your business but don’t have the budget for a studio, don’t worry! There are still plenty of ways to create an engaging and professional-looking video. In this blog post, we’ll give you tips on how to plan your shoot and make the most of your limited resources. With a little bit of planning and creativity, you can produce a high-quality video without breaking the bank!

Location, Location, Location!

When planning your shoot, the first thing you’ll need to do is find a location. If you have an office or workspace, that can be a great place to start. Alternatively, you can look for other public spaces that will allow you to film. Once you’ve found a few potential locations, it’s important to visit them in person and scout out the best spot for your camera. You’ll also want to make sure that there is enough space for your crew and any equipment you may need.

Plan out what you’re shooting.

Once you’ve found the perfect location, it’s time to start thinking about your shot list. What do you want to include in your video? What kind of shots will help tell your story? Make sure to include a mix of wide shots, close-ups, and medium shots. This will help add visual interest to your video and keep viewers engaged.

Light it up!

Now that you’ve planned out your location and shot list, it’s time to start thinking about lighting. Natural light can be a great asset when shooting video, but it’s important to be aware of the time of day and how the light will change throughout the day. If you’re shooting outdoors, you’ll want to avoid midday sun, which can create harsh shadows. Instead, try to shoot in the early morning or late afternoon when the light is softer. If you’re shooting indoors, make sure to turn off any overhead fluorescent lights, as they can give your video a greenish tint. Instead, try to use natural light from windows or lamps to light your scene.

Finally… Planning for sound

Once you’ve planned out your location, shot list, and lighting, it’s time to start thinking about sound. If you’re shooting indoors, make sure to choose a location that doesn’t have a lot of background noise. If you’re shooting outdoors, you may want to invest in a portable sound system so that you can control the audio for your video. In either case, it’s important to test the sound quality before you start shooting so that you can make sure it’s up to par.

With these tips in mind, you’re well on your way to shooting a high-quality video without a studio! Just remember to plan ahead, be creative, and have fun!

As a video production company, we see all kinds of scenarios and all it takes is a little bit of creativity to make it work! If you need help with getting your next video project done, consider giving moho a call or, check out our work.


The Dos and Don’ts of Writing a Script for Your Video Marketing

When it comes to video marketing, one of the most important aspects is the script. This is what will determine whether or not your video is successful. If you don’t have a good script, your video will be boring and no one will want to watch it. In this blog post, we will discuss the dos and don’ts of writing a script for your video marketing campaign!

What’s the purpose of the video?

The first thing you need to do when writing a script for your video is to figure out what the purpose of the video is. Is it to inform? Is it to entertain? Is it to sell something? Once you know the purpose, you can start writing the script. Keep in mind that the script should be engaging and creative. No one wants to watch a boring video, so make sure that your script is interesting.

Keep your message clear

Another important thing to keep in mind when writing a script is to make sure that it is clear and concise. You don’t want to ramble on and on in your video. Keep the message of the video clear and to the point. The last thing you want is for people to get lost in your video and not know what you’re trying to say.

When it comes to writing a script, there are a few things that you should avoid. First of all, don’t use too many technical terms. Unless your video is for a very specific audience, using technical jargon will only confuse people. Also, avoid using industry jargon. Unless your video is for people in the same industry as you, using jargon will only make it harder for people to understand what you’re trying to say. Finally, don’t use too much slang. Slang can be difficult to understand and can turn people off from your video.

Start writing!

Now that you know the dos and don’ts of writing a script for your video marketing campaign, it’s time to start writing! Keep these tips in mind and you’ll be well on your way to creating a successful video. Good luck!

If you need a hand growing your business with video production, consider a free planning session with moho! You can view our work to see if you like our style and we can go from there!